[Via Satellite 09-05-2014] Alterna’TV, a subsidiary of Eutelsat Americas based in Miami, has appointed Aymeric Genty, former Eutelsat VP of sales for France and French-speaking markets, as its new CEO. From its base as a distributor of Hispanic TV channels to households connected to cable and IP platforms in the United States, Alterna’TV will now be leveraging Eutelsat’s extensive broadcasting experience to expand its scope.
Under the Eutelsat Americas banner, Aymeric will lead Alterna’TV to broaden its distribution platform beyond Hispanic channels to bring more international content to U.S. and Latin American markets. Benefiting from Eutelsat’s international footprint and global presence, Alterna’TV will also make channels available for the first time in other territories such as Europe, Africa, and Asia.
Aymeric joined Alterna’TV on Sept. 1 from Eutelsat in Paris where he held his VP title since 2008. Prior to Eutelsat, he was distribution and marketing director at France 24, director of Asia-Pacific at Eurosport, and held various managing positions in the TF1 Group including director of TF1 Consulting.
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