[Via Satellite 12-30-2015] Rovi Corporation, a digital entertainment technology provider, has expanded its entertainment discovery patent license agreement with Shaw Communications, a major Canadian cable and satellite service provider serving 2.6 million video customers across Canada. The deal expands the scope of usage under Shaw’s existing long-term license agreement to Rovi’s intellectual property.
Rovi’s guides, metadata and recommendations drive program search and navigation on millions of devices across the globe. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens.
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